Mobile Apps is a Fad

With the explosion of smartphone market, there are tons and tons of mobile application studios and indie developers sprung up from nowhere. Just like previous fads this is a bubble waiting to burst. The side that benefits the most from this trend is the application store and SDK creators.

Apple

• 70/30 split with the developers. The payout to Apple scales according to how much developers make. 
• App review is hard as it is done manually by people (!)
• The application can only be compiled on Macs if you're using native Objective C.

Android Market

• 70/30 split with developers on application price. 
• Limits the apk file (your applicatio file) to a max of 50MB. Good for puzzle games and indie developers. Bad for anything significant like RPGs.
• The SDK is really low level. e.g. if you're trying to make a small FPS game with one map like fy_iceworld in Counter Strike, good luck wrestling with openGL in Java.

It is recommend to try this SDK for anyone that wants to take a ride on this fad. You can develop apps in a blazingly fast speed.

Be warned though, this fad will burst. So ride on while you can.